Creative Director — 2009-2014
Vapure was among the first American vape companies, offering products for smoking cessation.
My role included design of branding, packaging, & marketing materials.
Design Challenge #1:
Create a brand identity
with dark, sleek colors
Design Challenge #2:
Boost wholesale opportunities
in an emerging market
Wholesale Materials
NOTE ON WHOLESALE WHITE LABELS:
In my role as Creative Director, I managed white label product designs and print-ready files for 100+ wholesale partners.
Most partners were brick & mortar start-ups without a budget for graphic design, so we created assets from scratch to empower them.
This was a core sector of growing our business: sell our products to national partners, packaging them in professional designs that were branded in alignment with their retail store.
